2019 - Digital Marketing Strategies
The program is centered on three principles:
Marketing is powered by data. Identifying and mining new sources of customer data such as AI empowered video capture and in-store audio queues to create and continually refine personalized and targeted communications.
Marketing is scaled by automation: Harnessing automation capabilities within a structured content management system, or data hub, to make marketing more productive and agile.
Marketing is optimized by analytics: Leveraging analytics and artificial intelligence to massively optimize marketing activities supporting trigger-based communications for always-on marketing strategies.
Marketing Frameworks (systems and culture)
Customer Journey Mapping
Always On (Agile) Marketing
Automation and Artificial Intelligence
2018 - Certified Scrum Product Owner
Scrum Learning Objectives:
The Scrum Roles
Scrum Events and Artifacts
Product Owner Learning Objectives:
Understanding the Role of the Product Owner
Describing Purpose and Strategy
Understanding Customers and Users
Testing Product Assumptions
Working with the Product Backlog