Contraptions for Good

While at Saatchi & Saatchi, I was a Sr. Interactive Producer. One of my projects was ideating and generating 26 interactive ads supporting the "Ideas for Good" campaign for Toyota. “We’re sharing a side of Toyota that many are not aware of and engaging the public in a way we’ve never done before,” said Bill Fay, group vice president of marketing for TMS. “We’re shining a light on some of our revolutionary technologies, which have been used to improve people’s quality of life, in order to encourage the public to help us identify the next big ‘idea for good.’”(Forbes)

The overall campaign asked people how they would repurpose Toyota technology for a better world. To get people's creative juices flowing, I worked with a talented creative team that generated in-banner games that required users to assemble a series of Rube Goldberg machines. Each level in the game was centered around a different Toyota technology.

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Following are some examples of the gameplay.